Sell your home in Calgary & area
Thinking of selling?
Let’s talk about
your next chapter.
There’s a lot to think about before the sign goes up. What’s your home worth? What should you fix? And how do you make the timing work? I’ll help you work through it, one step at a time.
We’ll start with your home, your plans and what matters most to you. You don’t need to have everything figured out before we talk.
A look at my property marketing
We’ll look at recent sales and the homes buyers can choose today.
Photos, video and floor plans that help buyers picture living here.
A thoughtful mix of property searches, social media and outreach.
You’ll know how things are going and what comes next.
How I’ll market your home
Let’s give buyers a reason to look closer.
Every home has something that makes it special. We’ll decide what to highlight, how to present it and where to reach the buyers most likely to be interested.
Explore the 15 ways we can prepare, share and promote your home.
Present your homePhotography, video, features and floor plans
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Professional Photography
High-quality listing photography designed to create a strong first impression online.
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Property Video
Video gives buyers another way to experience, understand and share the property.
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Feature Marketing
Important improvements, property features and location benefits are clearly communicated.
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Floor Plans
Layout information helps buyers understand how the home functions before a showing.
Reach prospective buyersSearch platforms, social media and direct outreach
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MLS® Listing
Complete property information positioned for professional and consumer property searches.
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Real Estate Websites
MLS® distribution can extend exposure across major consumer property-search platforms.
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Social Media
Listing content adapted for social platforms and shareable digital formats.
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Social Advertising
Paid promotion may be used to extend visibility to additional audiences where appropriate.
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Buyer Alerts
Buyers whose saved criteria match the property may receive listing notifications.
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Direct Buyer Outreach
Communication with buyers and leads whose interests may match the property or location.
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Email Marketing
Property information can be shared with relevant contacts and prospective buyers.
Keep the conversation goingLocal promotion, open houses and ongoing updates
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Open Houses
Where appropriate, open houses provide another opportunity for buyers to experience the property.
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Neighbourhood Promotion
Local exposure can reach neighbours and their personal networks.
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Direct Mail
Printed neighbourhood marketing may supplement digital promotion when appropriate.
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Ongoing Promotion
Marketing and positioning can be adjusted as feedback, competition and market conditions change.
A clearer view of your home
Help buyers picture their everyday life here.
iGUIDE floor plans help buyers see how rooms connect and how a home could fit their needs. When included in your marketing plan, they give buyers useful layout details to explore before a showing.
Marketing methods vary by property and suitability. This framework does not mean every method will be used or guarantee a sale, price, level of activity or specific result.
Making sense of the price
What did it actually sell for?
Compare what a seller first asked, the last asking price before the sale, and what the buyer ultimately paid. Each number tells a different part of the story.
Asking price vs. sale price
Two hypothetical examples: detached and semi-detached. These are not actual listings, typical prices, market averages or Josh’s sales results.
Every bar uses the same $0–$900,000 scale. Exact prices are shown beside each bar. A sale above or below asking does not, by itself, establish market value or marketing performance.
The launch price
The advertised price at the start of the listing. Review the listing history, including price changes and any relisting, for the full context.
The last list price
The asking price immediately before the agreement that led to the sale. It may differ from the original launch price.
The transaction result
The price agreed in the transaction. Conditions, concessions, included items and possession timing can affect how useful the result is as a comparison.
Finding the right comparisons
What makes a home like yours?
A comparable—or “comp”—is another property sufficiently similar to yours to help assess what buyers might pay. Recent nearby sales are a starting point, but the differences between homes matter.
Your neighbour’s sale is only part of the story.
A comparative market analysis (CMA) brings relevant sales together with current competition and the characteristics of your home. The strongest evidence comes from properties buyers would reasonably consider as alternatives.
I’ll explain which properties were selected, where they differ and how those differences affect the recommended range. A neighbour’s sale is useful only when the location, home and timing make it a meaningful comparison.
A CMA supports a listing or purchase decision. It is a market opinion, not a formal appraisal or a guaranteed selling price.
See how comparables are selected and adjustedSix selection factors, listing status and a worked example
Neighbourhood & setting
Compare access, street influence, views, lot position and nearby amenities. Two homes in the same community can occupy very different settings.
Like with like
A detached home, semi-detached home, townhouse and apartment attract different alternatives. Ownership structure and condo fees also matter.
Measure consistently
Compare above-grade space on a consistent measurement basis. Consider layout and basement space separately; a finished basement is not interchangeable with above-grade area.
Age, finish & upkeep
Look at renovations, materials and maintenance. Renovation spending is not automatically returned dollar-for-dollar in resale value.
Lot, parking & utility
Garages, lot size, outdoor space and functional features can influence comparison. A claimed suite should not be treated as approved without verification.
Relevant market conditions
Prefer evidence that reflects today’s competing supply and demand. Older sales may need context or adjustments; a fixed radius or date cutoff does not suit every property.
Sold properties
Show achieved transaction prices. Similar, verified sales generally provide stronger pricing evidence than an unaccepted asking price.
Active listings
Show the alternatives buyers can choose today. They describe competition and seller expectations, not prices buyers have already agreed to pay.
Pending, expired & withdrawn
Pending results may be unconfirmed. Expired or withdrawn listings can add context, but do not prove that price alone caused the listing to end.
Why a comp’s sold price may need adjusting.
Adjust the comparable toward the features of the home being valued. If the comp has a superior feature, its sale price may need a downward adjustment; an inferior feature may call for an upward adjustment.
Reconcile several relevant comparisons into a range, with greater weight on stronger evidence. A straight average or price-per-square-foot calculation can miss important differences.
The figures here are invented to explain the direction of adjustments. They are not standard allowances, a valuation, or recommended dollar amounts. Real adjustments require local market support.
Illustrative comparison worksheet
One adjusted comparison is one piece of evidence. It is not, by itself, the subject home’s value.
RECA: comparative market analysisRECA: measuring comparable spaceAppraisal Institute of Canada: comparison methods
Educational pricing examples only.
After your home goes live
The listing is live. I’m still right here.
You’ll hear how it’s going
I’ll keep you informed about showing activity and buyer feedback, explain what it means and discuss any changes worth considering.
We’ll talk through the offers
We’ll weigh the price alongside conditions, deposit and possession timing, so you understand the trade-offs before responding.
I’ll help you get to moving day
I’ll help keep transaction deadlines and next steps organized as you work with your lawyer and prepare for the handover.
Whenever you’re ready
Let’s start with your home.
Whether you’re planning a move soon or simply weighing your options, I’m happy to talk through what selling could look like for you.
Request My Home Value →